The Sasia story

The Sasia Story (2004) is a compelling book by Indian diplomat, artist, and philanthropist Madanjeet Singh. The text explores regional cooperation and cultural unity across South Asia.

It serves as a poignant memoir of Singh’s youthful activism. He reflects on the deep personal trauma he experienced during the 1947 Partition of India.

To foster peace, Singh identifies shared cultural common denominators among South Asian nations. His vision heavily mirrors the core principles and development programs of UNESCO, where he served as a Goodwill Ambassador.

A central pillar of his book is the concept of “Sasia.” Singh coined this term to propose a unified common currency for the region, aiming to anchor financial stability much like the Euro.

Published by the South Asia Foundation, the book includes high-profile endorsements. It features a foreword by former UNESCO Director-General Koïchiro Matsuura and an introduction by former Indian Prime Minister Manmohan Singh.